Seriously and See It as a Marketing Tool Because Tiktok Is No Longer Just an "App for Kids." “From a Marketing and Publicity Standpoint, We Jumped on the Tiktok Bandwagon as Quickly as Possible,” Said Ariele Fredman, Senior Associate Marketing Director at Atria Books. to Capitalize on, the Marketing Department Created the @Atriabooks Account on Douyin and Building Relationships with Creators. Publishers Are Looking Forward to Putting Books in the Hands of Influential People, and They Also Need to Ensure the Perfect Fit Between Books and Creators. "It's Not Just About Sharing Books, It's About Cultivating Relationships and Cultivating Customers by Sharing the Right Books." Booksellers Like Barnes & Noble Were Also Quick to Respond to the Trend. “
Has Been a Positive Driver of Sales Since the custom t shirts Summer of 2020,” Said Shannon Devito, Director of Books at Barnes & Noble. Barnes & Noble’s Move to Give Stores More Ordering Access Is Good for the Trend, After All Local Booksellers Know More About Popular Books in Their Area. Many Barnes & Noble Stores Across the U.s. Have “Booktok” Sections Featuring Titles Such as They Both Die at the End, the Cruel Prince, a Little Life, and Others That Have Seen a Surge in Sales Due to the Booktok Virality. Additionally, Barnes & Noble's Website Has Been Updated with a Booktok
Category, Listing Not Only the Most Popular Books in Booktok, but Also a Brief Description of ooktok Itself. U.s. Book Chain Books-A-Million and Canada's Indigo Books & Music Have Also Added ooktok Categories to Their Sites for Online Shoppers to Browse. However, Neither Bookstore Stores nor Online Channels Have Planned Special Areas for Other Social Media Such as Instagram and Twitter - as of Now, It Seems That No Other Social Platform Can Perfectly Replicate the Case of "#Booktok" on Douyin. While Literary Communities Like Booktube and Bookstagram Exist, Shannon